Many of my friends work as freelance consultants, in a variety of disciplines: social media, software development, marketing, accounting, etc. In other words, they’re selling themselves, their expertise, their experience, and their ability to solve problems for their clients.
In many of those roles, they’ll be expected to bring a high level of attention to detail. With that in mind, I cringe when I read some of their websites, blog posts, articles, tweets and Facebook posts. Why? Because those posts display very poor attention to detail, showcasing spelling mistakes, typos, poor grammar, unclear sentence structure, etc.
The saddest aspect of this is that, if they so chose, they could employ a proof-reader or copy editor for a few pounds or tens of pounds, thereby saving themselves all the bad impressions they create by their poor use of English.
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